Although the business dropped slightly from a 33 percent market share in 2020, it benefited from an overall increase in the amount of people subscribing to music streaming services, and thus brought in a greater revenue despite its relative drop in popularity. Despite frequent, highly-publicized controversies, Spotify continues to dominate.
And the disparity didn’t even take into account the more than half of Spotify users who stuck with Spotify’s Free feature (an option that Apple Music does not offer). This number came in at a 16 percent higher market share than that of the second most popular streaming service, Apple Music. With a market share of 31 percent, Spotify had about 162.4 million paying subscribers.
In 2021, Spotify was the largest music streaming service in the world. Spotify had about 162.4 million paying subscribers in 2021, making it the largest music streaming service by far.
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